LELO, as the company themselves put it, is ‘a brand of many subtle shades, and what we actually do goes far beyond what we physically create’. LELO is driven by an insatiable curiosity, a desire to explore and refine the space where digital technology and human sensation intersect. Their uniqueness is rooted in a design-led approach to creating products, resulting in an intrinsic and instantly recognisable design DNA – these principles inform all of LELO creations from start to finish, and their catalogue constantly evolves over time to stay ahead of the tide. Launched in 2003 in the front room of a Stockholm townhouse, the three designers behind this innovative company began with a simple question: what if our most intimate items were made as beautiful as the ones we displayed with the most pride? This philosophy proved highly successful; the company now has offices across the world, from Shanghai to San Jose. LELO products consistently seek to offer a global fan base of loyal customers access to a dazzling array of new sensations...often before they even know they want them.